As some of you may know I’ve been spending a great deal of time in Blue Mars. I’ve been mainly providing video tutorials but I’ve also been keeping a close eye on forums and blogs that reference the new virtual world by Avatar Reality. One thing that keeps cropping up is the idea that Blue Mars will fail – or at least struggle – because it doesn’t cater to the Second Life demographic. This is a short-sighted view and fails to take into consideration what attracts people to virtual worlds. In fact, the way in which Blue Mars differentiates itself from Second Life may have a greater bearing on its success than any similarities. Read the rest of this entry »
I am currently in Singapore, which has one of the most modern mass transit systems (trains to us old folks) in the world. Passengers are even treated to a video entertainment system while onboard. What a great way to advertise to a captive audience! But just how do you advertise using video on a train? Read the rest of this entry »
This is a great clip featuring George Miller talking about the forthcoming Mad Max 4. He also talks about the state of the Australian film industry which is in a pretty shocking state at the moment.
George is spot on about what the industry needs. What he doesn’t say, however, is where the money is going to come from.
The experiment of having a pool of government money that is assigned by bureaucrats has produced a plethora of features that even Australian audiences don’t want to watch. The government simply can’t afford to spend the money needed to kickstart the industry and keep it going. Only private capital can do that. Ultimately only a tax concession will rejuvenate Australian film like it did in the late 70s and early 80s when a 150% concession was on offer to investors. It’s not a coincidence that our most successful and most iconic films were created during this era.
@developit It takes a certain level of [unnecessary] effort to weed followers. Who you're following is more important IMO. Great article in reply to developit9 hrs ago
And, sadly, you may be right...
